Kristofer Milhauser · Founder, SMP Growth Co

I'm not an SMP artist. I build the system that puts the right clients in your chair.

I run Meta ads exclusively for scalp micropigmentation studios. I don't sell "more leads." I solve three specific problems: inconsistent bookings, tire-kicker DMs, and ad spend that vanishes.

For studios already booking clients. 5 studios max. You own your ad account.

SMP artist working on a client in a clean professional studio

If any of this sounds familiar

You're not short on attention. You're short on the right kind.

"One month I'm booked solid, the next I'm staring at an empty chair."

Inconsistent bookings

"My DMs are full of people asking the price, then ghosting."

Tire-kicker DMs

"I dumped $3k into ads last quarter and have nothing to show for it."

Ads that burn cash

The Buyer-First SMP System

Three modules. Built for one industry.

Each module is designed to attract a specific client type — not to flood your inbox.

Local Buyer Radar

Pinpoints people in your service area actively researching SMP — not generic 'hair loss' traffic.

Attracts: Ready Researcher

Price Shopper Filter

Screens out 'how much?' DMs before they hit your phone. Only qualified consults come through.

Attracts: Repair Client

SMP-Only Creative Engine

Ad creative built from real SMP work — not stock footage. Speaks to people ready to commit.

Attracts: Local Professional
Premium SMP studio interior ready for a client

Who actually shows up

The three clients this system books.

Ready Researcher

Has done the homework on SMP and is choosing between two artists in your city.

Repair Client

Got bad work elsewhere, has budget, and needs someone they can trust to fix it.

Local Professional

Works in your area, values their image, and books once they see proof of your work.

14 days from start to first booked consult

How it works.

Days 1–2

Audit

We review your current bookings, past ads, and pricing.

Days 3–7

Build

Creative, targeting, and the buyer-filter funnel get built around your studio.

Days 8–10

Launch

Ads go live in your city. Inbox starts filling with screened consults.

Days 11–14

Optimize

We cut what's not converting and double down on what is.

SMP artist examining a client during consultation

What changes

Your chair stays full. Your DMs get quieter.

Most studios see a shift within the first two weeks: fewer "how much?" messages, more people showing up with deposits already paid. The system filters before they ever reach you.

Why this isn't an agency

Built for SMP artists. Not for me to scale.

5 studios. Max.

Once I'm full, I'm full. No city overlaps, no diluted attention.

You own the ad account.

Everything is built inside your Meta Business — leave anytime with the data, pixel, and creative.

Paid on showed consults.

Not monthly retainers. I get paid when real people sit down with you.

FAQ

Straight answers.

Are you an SMP artist?

No. I've never picked up a machine and I'm not going to pretend otherwise. I've spent years inside SMP studios as the marketing person — that's the job I'm good at, and that's all I do.

What if I've tried ads before and they didn't work?

Most studios I talk to have. Usually the issue is generic 'hair loss' targeting, stock creative, or an agency running the same playbook they use for dentists. The Buyer-First System is built only for SMP, which is why it filters differently.

What cities do you work in?

Any city in the US, Canada, UK, or Australia where you're the only studio I'm working with. One studio per metro — first come, first locked in.